Feucht, July 2015 – In the course of the incorporation of FELLA Werke GmbH into the AGCO Group, the company has been renamed AGCO Feucht GmbH and the location in Feucht designated as the centre of excellence for green forage harvesting.
Since March 2011, FELLA-Werke GmbH has belonged 100% to the AGCO Group; the renaming is the next logical step and makes clear the association with the parent company. The FELLA brand will remain independent and, thanks to the concentration of competence, gain in significance. The Feucht location has been designated the centre of excellence for green forage harvesting in Europe, from where the specialisation of harvesting technology will be promoted.
Further positive innovations are the successful introduction of the AGCO production system APS and the conversion of the entire machine assembly to lean management with low levels of stocks and short throughput times.
The mowers, tedders and rakes "made in Feucht" are seen around the world as efficient and reliable tools for green forage harvesting. With the change of name, AGCO is underlining the importance of the Feucht location for the Group, and the significance of the production of green forage harvesting machines on location.
Furthermore, FELLA plays an important role in the AGCO product portfolio. The independence and the importance of the brand will be further reinforced with, among other things, the creation of the position of a Marketing and Sales Manager exclusively for the FELLA brand.